Identify the Problem : Ch 2

As I was reading chapter 2, many thoughts came to mind that I've been thinking about lately. One of the major ones was when the author talks about how it is often not a lack of knowledge or skill that prevents someone from solving a problem, but rather the motivation to do so. This is something I struggle with constantly when looking at my students. Many of them have the skills/knowledge to solve problems or do assignments I put in front of them, but they are not motivated to do so. It is a constant battle of trying to "intrinsically" motivate my students to want to be successful, when in reality the kids of today are so extrinsically motivated. I see the effort they put when doing assessments even sometimes and I think to myself, "I never would have just acted like I didn't really care when I was their age!" I will watch them click through an easyCBM assessment, not picking up the pencil and using the paper they have in front of them to help them solve equations or story problems. So my problem is, how do I get these students to care about their learning/success? That EVERY assessment or assignment is important and worth their time to do their absolute best. How do we motivate a generation that is so used to being rewarded with something concrete every time they complete something, rather than just being proud of being successful?